Formula One announced today that they have extended their partnership with Sky in broadcasting F1 races in the markets they serve.
Sky Germany and Sky Italy will retain their broadcast rights through 2027. Sky UK & Ireland will retain their right through 2029.
Formula 1 President and CEO, Stefano Domenicali said,
“We are incredibly proud of our long-term partnership with Sky, and we are delighted to announce that we will continue working together until 2029, a very important commitment from Sky. Since the beginning of our relationship in 2012 we have both strived to bring the excitement, emotion, and drama of Formula 1 to our traditional fans while engaging new and more diverse audiences. Formula 1 has seen huge growth in recent years, and I can’t think of a better partner to continue to reach our fans with dedicated, expert and in-depth coverage. Sky not only brings fans live coverage but a range of behind-the-scenes access and content that brings F1 to life. We are hugely excited about the future of the partnership and the journey of Formula 1.”
Ian Holmes, Formula 1 Director of Media Rights and Content Creation, said, “Since Sky joined Formula 1 in 2012 the scale and the quality of their F1 content has continually increased. This new agreement with Sky reflects our long-term partnership and shared ambition to grow Formula 1 to new audiences and markets. In recent years we have returned to historic venues such as Zandvoort, and brought in new and exciting races such as Miami and of course Las Vegas next year. I am delighted that Sky will continue to be with us through this exciting era of our sport.”
Stephen van Rooyen, Executive Vice President & CEO, Sky UK & Europe, said, “Every race. Every moment. Every twist and turn. All exclusively live on Sky for years to come! Formula 1 continues to break records on Sky, with millions more watching than ever before across our markets, driven by new younger and female fans which is fantastic for the sport. More than 80 countries will continue to enjoy our world class analysis and content of one of the most exhilarating sports in the world.”
