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FIA appoint Natalie Robyn as their first-ever CEO

Former Volvo, Nissan and DaimlerChrysler executive Natalie Robyn will become the FIA’s first CEO.

Robyn will join motorsport’s governing body in the “near future” and overlook the FIA’s financial performance as the FIA look to “increase and diversify” their revenue streams in the future.

FIA President Mohammed Ben Sulayem said: “The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation. Her extensive experience and leadership will be crucial to improving our finances, governance and operations.

READ MORE: FIA World Motor Sport Council approves power unit regulations for 2026

“She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our members and I welcome her to the team.”

Robyn added: “I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation. I look forward to working with members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of all staff.”

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