Haas reveal tweaked logo and official team name following arrival of new title sponsor
Haas have revealed an updated team logo and new official team name ahead of the 2023 Formula 1 season, fresh from signing payment company MoneyGram as their new title sponsor.
Haas announced their partnership with MoneyGram at last year’s United States Grand Prix, the team’s home race, in a deal that is also set to include a livery change.
READ MORE: Steiner sets podium target for Haas after landmark MoneyGram sponsorship deal
And on Wednesday, Haas showcased a tweaked logo on their website and social media channels, incorporating MoneyGram’s insignia, along with a new official team name: MoneyGram Haas F1 Team.
Commenting on the start of the new arrangement between the two US-led operations, Haas team boss Guenther Steiner said: “We’re delighted we’ve hit January and will now officially be known as MoneyGram Haas F1 Team.
“When we announced MoneyGram’s title partnership with us back in October at the United States Grand Prix, this was the date we looked forward to as it’s a new year and a new name for us, complete with a new logo to launch.”
Haas, who finished eighth in last year’s constructors’ standings, head into the 2023 season with a new driver line-up, as Nico Hulkenberg replaces Mick Schumacher – now a Mercedes reserve driver – alongside incumbent Kevin Magnussen.
READ MORE: Steiner credits Magnussen for becoming ‘more mature’ on F1 return and tips Dane to get ‘even better’
“We have an exciting few weeks ahead with the livery reveal and then the launch of this year’s car, the VF-23, coming soon. After that we’re into pre-season testing then the season begins in earnest in Bahrain,” added Steiner.
“Everyone at MoneyGram Haas F1 Team is raring to go alongside our new driver line-up of Kevin Magnussen and Nico Hülkenberg. We can’t wait to get started. MoneyGram Haas F1 Team – it has a good ring to it!”
